THE WALKING CONNECTION
All too often people return from a trip feeling like they need another vacation. These guided walking tours are positioned as the antidote to loaded itineraries and fast-paced lifestyles.
With only 1GB of storage and no LCD screen, the Pebble is as limited as portable music players come. But its style is undeniable.
CALIFORNIA DEPARTMENT OF HEALTH SERVICES
When the tobacco industry lost their bid to advertise their products outdoors in Los Angeles County, they were court-ordered to turn their billboard leases over to the state for anti-smoking messages. The creative solution was a punch in the eye.
24 HOUR FITNESS
Fitness clubs are everywhere, but most people don’t stick with it. We decided the brand would be best served speaking to a wide audience, imploring them to look inside and find their personal reason to work out. The greater campaign strategy aims to open a new national dialogue about fitness, and in the process, help keep people motivated to stick with their fitness plan through interaction via social media.
EVELYN WOOD SPEED READING
The original speed reading program updated for the current zeitgeist. Almost anyone you ask will say they’d like to be able to read faster. But will they commit time and money? Remind them how often they’ve left a great book or relevant article unfinished, and the value of being able to read fast becomes quite clear.
With technology making communication hurried and impersonal, Hallmark moments are even more special. Using the timeless format of snail mail, these ads inspire a more tangible and personal means of expression.
What better way to announce IKEA’s arrival in a new location than to show the breadth of its product line by utilizing "mobile homes".